Nagoya Meshi is a range of regional dishes unique to the culture of Nagoya and Aichi, and enjoyed daily by the local community.
Nagoya Meshi Adviser, Mr. Toshiyuki OtakeNagoya resident, writer and Nagoya Meshi fan, Mr Otake is the author of Nagoya no Kissaten (Nagoya’s Coffee Shops) and serves as an advisor to the Nagoya Meshi PR Council.
Nagoya Meshi, attracting tourists from other prefectures.Nagoya Meshi has undeniably become one of Nagoya’s greatest tourism resources and is becoming more popular than Nagoya Castle or Atsuta Shrine! According to a tourism and guest trend survey conducted by Nagoya City in 2014, interest in, and satisfaction of Nagoya Meshi at 56.5%, surpassed other well known attractions such as Atsuta Shrine (44.6%) Higashiyama Zoo and Botanical Gardens (41.7%) historical and heritage sites (40.7%) and the bustling Sakae district (35.9%). Nagoya Meshi scored first place in the visitor experience, food, and experience intention categories.
The origin of the name, Nagoya MeshiThe name “Nagoya Meshi” was created when Kenichi Inamoto, chairman of Nagoya based restaurant operator, Zetton, opened his first store in Tokyo in 2001. The menu specialized in Nagoya themed cuisine, such as miso-katsu and stone-grilled hitsumabushi amongst others. Tokyo’s mass media attempted to sum this all up in a single word. Ita-meshi was the popular abbreviation for Italian food, and so Nago-meshi was suggested, however Mr. Inamoto believed the more direct ‘Nagoya Meshi,’ was easier to understand, and so Nagoya Meshi was born.
Greater Nagoya Gourmet
What Kinds of Nagoya Meshi are There?
Nagoya’s Unique Sweets and ServiceNagoya Meshi also includes snack items, such as the popular Uiro, a jelly like cake, or Oni-Manju, devil cakes, Ebi-Senbei, prawn crackers, the much loved Ebi-Furai fried prawns, even Curry-Udon Noodles have been adopted and adapted as a Nagoyan delicacy. Although not a type of cuisine as such, Nagoya’s famed Morning Service, usually consisting of a serve of hot buttered toast, a hard-boiled egg and a hot coffee is also recognized as Nagoya Meshi.
Nagoya Meshi’s Many Events
As interest in Japanese cuisine increases, unique and appealing Nagoya Meshi is being promoted around the world. So how does it taste?
Nagoya Meshi, a hit at Milano’s EXPOThe Milano World EXPO was held in 2015, with the theme being “Food”. Japan ranked among the most popular international pavilions. The Aichi-Nagoya Fair In Milano event was staged from August 4th to 8th, during which Aichi Prefecture and Nagoya City served Nagoya Meshi dishes, including Ebiten-koro, Kishimen noodles, Tebasaki Nagoya fried chicken wings, Tenmusu rice-balls with shrimp, and Akadashi soup amongst others. The reaction was most impressive with many positive comments received.
Comments from a workshop questionnaire.
‘Aichi-Nagoya Fair in Milano’ Event Report
The Nagoya Meshi workshop was a great success, selling out daily and attended by over 5,700 people.Although focusing on the local cuisine, Aichi-Nagoya traditions, industry, culture and the environment were also promoted.
The reception was amazing!The reception was well attended by local Italian media, travel agency officials and food industry specialists, who enjoyed a demonstration of the cooking processes in the central kitchen area.
Stage Events Promoted Japanese CultureThe events saw a full house every day, with interviews conducted by Italian media giant, RAI and entertaining shows by the Nagoya Omotenashi Bushotai samurai performance team, who closed the day with a samurai Kachidoki war cry.